Seguros SURA Argentina Partners With FRISS To Optimize Customer Services

As part of the Seguros SURA service optimization plan, the company partners with FRISS to provide a risk prevention and fraud detection solution. This is a comprehensive solution that will reduce their customers' time at claims. FRISS is the most widely implemented fraud prevention solution around the world. Its expert team will guide SURA throughout the process to achieve the highest performance in risk prevention and fraud detection.

"We are proud that SURA Argentina has chosen FRISS to continue providing a better customer experience. We know SURA is one of the largest Latin American insurance companies. It is an honor to be part of the digital evolution that characterizes its services, focusing on the growth of its customers and the challenges presented by the business," said Maria Herrera, VP of Sales at FRISS Latin America. "The close cooperation between the ecosystem, customers who have already chosen FRISS and our knowledge allows us both to add innovation at fighting fraud. In line with Seguros SURA values of accountability and transparency, we went further to achieve the business goal," said Herrera.

"From the point of view of knowledge in insurance and the implementation of our technology in Latin America, FRISS is proud to be trusted by clients like SURA Argentina, and together we will cooperate in strengthening the path of technological innovation already underway," said Ivan Ballon, VP of Business Development for Latin America and Iberian countries at FRISS.

"Emerging technologies impact the value chain in different ways, creating new opportunities and risks for those who know how to use these technologies to their advantage. Therefore, it is necessary to understand and be aware that fraud in insurance affects the entire insurance community. At Seguros SURA we are committed to implementing the best solutions with the aim of automating processes, streamlining the relationship with brokers and creating seamless relationships with customers. This partnership will allow us to continue our fight against fraud through different digital channels, such as Artificial Intelligence (AI), and continue providing better services and experiences to our customers." said Jorge Valencia, VP of Access and Benefits at Seguros SURA Argentina.

About SURA, Insurance Trends and Risks

In Argentina, the company has over 600 employees, 4000 brokers and more than 1.5 million customers. Also, it has more than 14 offices throughout the country, including its headquarters in Puerto Madero. With 75 years of experience, Suramericana S.A. specializes in insurance, trends, and risks, with a strong presence in Latin America and a total of 16.6 million customers. It operates in 9 Latin American countries: Mexico, Chile, Argentina, Brazil, Uruguay, El Salvador, Dominican Republic, Panama, and Colombia. Suramericana S.A., a subsidiary of Grupo SURA (81.1%) where the German reinsurer Munich Re also participates as a shareholder (18.9%), provides services to their customers as SURA, offering P&C solutions, life insurance, occupational risks, compulsory, and complementary health plans, among others.