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PRESS KIT

PRESS KIT

PRESS KIT

For media and partners

For media and partners

For media and partners

Your go-to resource for FRISS brand assets

Our press kit, often known as a media kit, is a selected collection of informational and FRISS brand and marketing assets. This essential resource is designed to provide media professionals, journalists, and business partners with easy access to the most critical and up-to-date information about the FRISS brand.

Logo

The logo is a vital asset that serves as the visual cornerstone of FRISS' brand identity. It encapsulates the brand's essence, values, and mission in a single, recognizable symbol. Re-designed to enhance the brand recognition, it creates a memorable impression, and distinguishes us from competitors. Consistency in logo usage across all marketing materials ensures a cohesive brand image, building trust and credibility both internally and externally.

Primary horizontal

FULL COLOR

About: The first choice when it comes to logo usage across all media channels. The logo symbol is colored with Obsessive Orange and subtle gradient highlights on the edges, emphasizing the three-dimensionality and depth.

Usage: Light backgrounds

Usage: Dark backgrounds

Primary vertical

FULL COLOR

Description: Retains identical graphic aspects as the horizontal logo, while using vertical arrangement (Icon positioned over the typeface). Created for adoption on vertically oriented imagery and layouts.

Usage: Light backgrounds

Usage: Dark backgrounds

Secondary horizontal

FLAT COLOR

About: Nearly identical to the full color version, designed to be used on smaller spaces, at the point where the highlights on the logo symbol become hard to notice.

Usage: Light backgrounds

Usage: Dark backgrounds

Secondary vertical

FLAT COLOR

Description: Retains identical graphic aspects as the horizontal flat logo, while using vertical arrangement (Icon positioned over the typeface). Created for adoption on vertically oriented imagery and layouts.

Usage: Light backgrounds

Usage: Dark backgrounds

Tertiary horizontal

MONOCHROMATIC

Regarding: There are instances where utilizing the primary or secondary logo isn't entirely feasible. From printing a memorandum via a dated office printer to placing your logo adjacent to another, it's worth considering using a monochromatic logo.

Usage: Light backgrounds

Usage: Dark backgrounds

Tertiary vertical

MONOCHROMATIC

Description: Retains identical graphic aspects as the horizontal monochromatic logo, while using vertical arrangement (Icon positioned over the typeface). Created for adoption on vertically oriented imagery and layouts.

Usage: Light backgrounds

Usage: Dark backgrounds

Download logo package
Download logo package

Colors

Colors are a powerful asset in branding due to their ability to evoke emotions, enhance recognition, and differentiate the FRISS brand in the competitive market. They influence consumer behavior, reflect cultural significance, and contribute to brand storytelling. Consistent use of color across all brand elements is extremely important as it creates a cohesive and professional image, aiding in effective marketing and building trust with our clients and prospects.

Obsessive Orange

This is the main FRISS brand color. Although a global company, orange proudly represents our Dutch roots and symbolizes energy and creativity. Its unique visual attributes have helped FRISS stand out in a rather static and visually predictable industry and market.

When using Obsessive Orange, it's important to have its limitations in mind. Although vibrant and catchy, it performs best as a background color and in large texts, such as main headlines. Be careful not to use it as paragraph or smaller text.

Obsessive Orange

This is the main FRISS brand color. Although a global company, orange proudly represents our Dutch roots and symbolizes energy and creativity. Its unique visual attributes have helped FRISS stand out in a rather static and visually predictable industry and market.

When using Obsessive Orange, it's important to have its limitations in mind. Although vibrant and catchy, it performs best as a background color and in large texts, such as main headlines. Be careful not to use it as paragraph or smaller text.

Obsessive Orange

This is the main FRISS brand color. Although a global company, orange proudly represents our Dutch roots and symbolizes energy and creativity. Its unique visual attributes have helped FRISS stand out in a rather static and visually predictable industry and market.

When using Obsessive Orange, it's important to have its limitations in mind. Although vibrant and catchy, it performs best as a background color and in large texts, such as main headlines. Be careful not to use it as paragraph or smaller text.

Eloquent Eggplant

Eloquent Eggplant comes from the complementary color spectrum, and it's designed to provide contrast and serve as an accent color of Orange. Due to a high contrast ratio, it performs great across all text styles, when used on light backgrounds.

Be mindful when using it as a background color, as it can draw too much attention and feel very heavy when used as a large background color.

Eloquent Eggplant

Eloquent Eggplant comes from the complementary color spectrum, and it's designed to provide contrast and serve as an accent color of Orange. Due to a high contrast ratio, it performs great across all text styles, when used on light backgrounds.

Be mindful when using it as a background color, as it can draw too much attention and feel very heavy when used as a large background color.

Eloquent Eggplant

Eloquent Eggplant comes from the complementary color spectrum, and it's designed to provide contrast and serve as an accent color of Orange. Due to a high contrast ratio, it performs great across all text styles, when used on light backgrounds.

Be mindful when using it as a background color, as it can draw too much attention and feel very heavy when used as a large background color.

Baby Beet

Sitting right in between the orange and dark blue, Baby beet was designed to serve as a visual bridge between two colors.

It can be used to draw attention inside a paragraph or even as a title color. Also performs great in data visualisation when used together with Obsessive Orange and Eloquent Eggplant.

Baby Beet

Sitting right in between the orange and dark blue, Baby beet was designed to serve as a visual bridge between two colors.

It can be used to draw attention inside a paragraph or even as a title color. Also performs great in data visualisation when used together with Obsessive Orange and Eloquent Eggplant.

Baby Beet

Sitting right in between the orange and dark blue, Baby beet was designed to serve as a visual bridge between two colors.

It can be used to draw attention inside a paragraph or even as a title color. Also performs great in data visualisation when used together with Obsessive Orange and Eloquent Eggplant.

Loquacious Link

Made specifically for… well, links. When necessary, it can also add two cents to data visualisation. Originating from Eloquent Eggplant, Loquacious Link shares the similar hue and saturation, but a much higher brightness value. It's one of the colors you don't have to worry about when it comes to contrast on both light and dark backgrounds. However, the use cases are limited.

Loquacious Link

Made specifically for… well, links. When necessary, it can also add two cents to data visualisation. Originating from Eloquent Eggplant, Loquacious Link shares the similar hue and saturation, but a much higher brightness value. It's one of the colors you don't have to worry about when it comes to contrast on both light and dark backgrounds. However, the use cases are limited.

Loquacious Link

Made specifically for… well, links. When necessary, it can also add two cents to data visualisation. Originating from Eloquent Eggplant, Loquacious Link shares the similar hue and saturation, but a much higher brightness value. It's one of the colors you don't have to worry about when it comes to contrast on both light and dark backgrounds. However, the use cases are limited.

Funky Fog

Far from loud, but very useful, Funky Fog comes into play when it's necessary to display certain information or visual elements in a non-intrusive way. Think of a very subtle label in your blog post or creating a box for a Client's quote.

Funky Fog

Far from loud, but very useful, Funky Fog comes into play when it's necessary to display certain information or visual elements in a non-intrusive way. Think of a very subtle label in your blog post or creating a box for a Client's quote.

Funky Fog

Far from loud, but very useful, Funky Fog comes into play when it's necessary to display certain information or visual elements in a non-intrusive way. Think of a very subtle label in your blog post or creating a box for a Client's quote.

Cool Coconut

Plain white is not in our color book - instead we like to use something with more personality. Way easier on the eyes, Cool Coconut completely replaces white in our visual communication, and it's a default color for light backgrounds and light text.

Cool Coconut

Plain white is not in our color book - instead we like to use something with more personality. Way easier on the eyes, Cool Coconut completely replaces white in our visual communication, and it's a default color for light backgrounds and light text.

Cool Coconut

Plain white is not in our color book - instead we like to use something with more personality. Way easier on the eyes, Cool Coconut completely replaces white in our visual communication, and it's a default color for light backgrounds and light text.

Typography

As equally important as the logo or colors, typography is essential in branding as it shapes the perception of the FRISS brand's personality and voice. The choice of fonts can convey emotions and set the tone, whether it's modern and sleek or traditional and trustworthy. Consistent typography across all brand materials enhances recognition and professionalism, making the brand more memorable. It also aids in readability and user experience, ensuring that the brand's message is clear and impactful. Effective use of typography helps differentiate a brand and supports its overall visual identity and communication strategy.

Primary typeface

FRISS' primary brand typeface is Proxima Nova. Chosen for its unique character and high legibility, Proxima Nova ticks all the boxes of a modern and versatile sans serif font.

About Proxima Nova

About Proxima Nova

Secondary typeface

We understand that not all individuals have access to Proxima Nova, as it's not a freely available font. With exclusivity limited to those who hold a paid license via Adobe fonts or full paid license, we at FRISS offer an alternative through a substitute (secondary) font – Inter. This alternative stands parallel to Proxima Nova in aspect and functionality, and falls under the umbrella of Google Fonts - signifying it's open for download and usage at no extra cost.

All FRISS staff members will find Inter pre-installed on every device, and set to be the default for all Office 365 applications. For everyone else and under different usage scenarios, the needed link for download is provided below.

Download Inter

Download Inter

General guidelines

To ensure consistency, it's really helpful to stick to some general rules when it comes to using text styles. We can't (and don't want to) micromanage the way you use text, but we'd like to emphasize which text weight to use in what scenario:

Headline H1 - Proxima Nova Bold
Headline H2 - Proxima Nova Semibold
Quotes - Proxima Nova Semibold
Paragraph - Proxima Nova Regular
Labels - Proxima Nova Light

Didn't find everything you need?

Feel free to send an email to marketing@friss.com and we'll be happy to supply you with any custom visual and brand assets.