Why honest chocolate
goes well with honest insurance

Let's talk about chocolate. Why chocolate? Let me explain.

In 2006 a Dutch TV reporter named “Teun van de Keuken” visited cacao farms on the west coast of Africa in  Ghana. What he sees there really strikes him because he sees children working in very poor conditions. It turns out that these children are working under slavery conditions. It amazes Teun and his team because international chocolate companies all agreed to ban child slavery.  When he calls on these chocolate companies for their response they claim that they really want to change this, but that it is just not possible financially. It is part of the industry.

Teun decided to start his own chocolate company which he calls Tony Chocolonely, because Teuns chocolate doesn’t sound that cool. He produces his first 5000 chocolate bars, like the one I have in my hand now – paying a fair price to the farmers. With this Tony started his “lonely” battle for chocolate which is free of slave labor. Honest chocolate.

Jeroen Morrenhof,

CEO and co-founder

Data analytics dashboard
Data analytics dashboard
Data analytics dashboard

In the first year Tony Chocolonely sold 13.000 bars. In the past 12 years his company has grown rapidly. Tony Chocoloney is available in Europe and North America.

Do you remember what you were doing in 2006? At the very same time Teun did his report I was working  as management consultant in the insurance industry. At that time life was good and most insurers made decent profits. Much like the child slavery in the chocolate production all insurers agreed it was important to  prevent and fight fraud. And all told me at that time “we just can’t stop it; it is part of the industry.

That was the main driver for me to found FRISS. At FRISS we don’t want people to pay higher premiums because some insured  commit fraud. With AI technology and data FRISS detects and prevents fraud. For us that is honest insurance. Who here is also interested in fighting fraud? 

We also grew rapidly the last 12 years and now have over 300 implementations. Much like Tony Chocolonely we are working  with global carriers across the US, Canada, Europe, Latin America and APAC.   

Once you've finished your bar, know that we'd love to see you at our booth to learn more about how FRISS fights fraud and get an another honest chocolate bar. Because honest chocolate goes well with honest insurance. And after all, insurance is a beautiful thing. Check the video for more on that!

Start your end-to-end trust automation today!

Start your end-to-end trust automation today!

Start your end-to-end trust automation today!